Feel like data privacy and protection requirements are a chore? Turn them into a business advantage.
Most organizations view data privacy and data protection regulation such as GDPR and CCPA as a costly and time-consuming burden. However, the core data management capability required for compliance – granular data control – is also necessary for proactive leveraging of data for business purposes. Companies should view data control and architectural optimization as a strategic opportunity to uncover hidden insight and benefit their data-driven business initiatives.
The analyst firm 451 Research published the report Architectural data control: turning privacy requirements into a blessing, not a curse in January 2019. Integris Software is excited to make the report available help companies see the dual-sided benefits they can derive from holistic data control. Here are a few highlights of the report:
Both regulatory compliance and effective leverage of data share the common requirement of granular data control. Today’s data privacy and data protection requirements, then, should be viewed by the enterprise as an opportunity to optimize data management architecture from the ground up.
- Organizations cannot protect or provide privacy controls for data if they cannot quickly and consistently locate data, identify and resolve duplicates, accurately associate personal information with identities, and enforce policies. Both structured and unstructured data must be controlled with the same rigor.
- With strong data control capabilities, the effects of silos are minimized, resulting in the ability to aggregate and analyze diverse data sources in a more contextual way. Data privacy and data protection mandates effectively shift the balance of power back from data quantity to data quality.
- When consumers or data subjects are given more choices over the use of their data, trust is fostered. When a trusting relationship is built, consumers voluntarily provide more accurate information over time. Consumer trust, in turn, is correlated with more profitable lifetime relationships, lower churn, and more positive word-of-mouth presence in the market.
In summary, data control is the common requirement for both reactive compliance and proactive data leverage capabilities. It is also essential to building trust with consumers that drive long-term profitability. If the enterprise is to strategically fulfill compliance requirements while maintaining the ability to competitively maximize the insight it derives from data, it must optimize its data management architecture and strive toward a unified view of data.
Learn more about the myriad benefits of architectural data control in this complimentary 451 Research report here.